The most important element of our work with Bluegrass was ensuring their customers could easily purchase new cellular plans or mobile devices. Their old site was slightly confusing - depending on what product you were purchasing, your experience might differ drastically. Our information architects and user experience designers joined forces to create an elegant and intuitive online shopping experience. Searching for a particular smartphone brand or picking a plan that made sense for your family would be easier than ever.
The result: In the 4 months following the site relaunch, completed orders were up over 590% compared to the same period the previous year.
Our work with Bluegrass Cellular was driven by a firm commitment that thoughtfully designed, user-friendly platforms are indispensable if online sales are going to be a serious contributor to your company’s revenue. By fully reimagining their online customer experience and modernizing their digital platforms, we were able to help Bluegrass Cellular keep pace in a competitive telecommunications market.