In the crowded cellular provider space, CREDO Mobile stands apart: it’s the only cellular provider that donates a portion of every customer’s bill to the political causes its customers support. Despite their legacy of supporting progress since 1985, the company struggled with brand recognition, sales, and marketing. So they partnered with FortyFour as their agency of record to create mission-critical platforms, increase sales and brand recognition, and continue to grow their business.
We started our work with CREDO Mobile by refreshing and recontextualizing their core brand elements. We created a new visual and tonal identity driven by documentary-style photography; thoughtful, deliberate use of brand colors; and economic, impactful language. We relaunched the modern, refreshed brand with the campaign "Be an Agent of Change."
We created an integrated campaign, titled "Be an Agent of Change", that allowed us to apply the new branding to everything from email and social marketing to direct mail and print advertisements. CREDO immediately began surpassing their monthly sales goals.
After relaunching the CREDO Mobile brand, we embarked on a full replatforming of both their customer engagement site and their direct-to-consumer e-commerce experience. We created a digital ecosystem that would allow CREDO Mobile customers to not only buy mobile phones and accessories, but also help determine which progressive organizations to support. These digital platforms are critical to CREDO Mobile’s ability to energize and convert their audience.
Purchased a CREDO Mobile device or plan
Shopped for phone plan, added product to cart
Visited the CREDO Mobile site, start seeing targeted marketing ads
Signed a petition or votes on CREDO Donations site
Familar with CREDO brand, join e-mail list
Progressives, unfamiliar with CREDO brand
After the launch of the “Be an Agent of Change” campaign, we saw a lot of growth and increased engagement across each of CREDO’s digital touchpoints. Our marketing team continues to learn, strategize, and implement sales-boosting tactics that drive key metrics for CREDO each month.
We manage CREDO’s email marketing program end-to-end: defining strategy, designing and building emails, and analyzing and implementing learnings on an ongoing basis. We also oversee all elements of their paid search and social advertising: we strategically design, implement and measure efforts across channels.
Our relationship with CREDO continues to evolve and grow. We are proud to be their agency partner, helping them meet & exceed their sales goals and grow brand recognition year-over-year.
Our work with CREDO Mobile is ongoing and continues to grow the brand in new, exciting ways. As the news cycle continues and politics are more top of mind than ever, CREDO is poised to react in real-time to current events and stake their claim of differentiation amongst other cell phone carriers. What was once a disjointed brand is now a clear leader in the conscious consumer movement.
Despite being headquartered in San Francisco, CA, CREDO has gained national recognition for their outspoken activism.See feature
From branding to e-commerce design and acquisition marketing, FortyFour has been an impactful partner to us at CREDO. We’ve been a long-standing client of FortyFour for a reason. As our relationship evolves, FortyFour continues to approach our work with thoughtfulness and creativity time and time again.