Rebuilding business critical platforms on a global scale

Frontline is one of the best known pet healthcare brands on the planet: a household staple for dog and cat owners around the globe. But in 2017, their digital presence was lagging behind. They needed a global creative strategy and CMS implementation that not only elevated their brand but supported their veterinary 
and pet store partnerships. That’s when they turned to FortyFour.

Driving globalization through modular design

In order to support a global brand, the new Frontline site had to be developed 
on a flexible platform that allows for a wide variation in content. We designed 
a library of modules that could be tailored to meet unique regulations as well 
as cultural differences around the world. This modular system ensures brand cohesion on a global scale.

  • User Experience

  • Web Development
Content Strategy
  • Web Design
  • Art Direction
  • Copywriting
  • Photography

From concept to global CMS

Now Frontline has a website that accounts for regional variance without diluting the core brand. While we’re continuing to launch more than 40 country-specific sites, we’re also adding e-commerce capabilities to the platform this year.

Built with

magento Learn More

Building a cohesive aesthetic

The design choices we made with Frontline’s streamlined website led to a more cohesive look and feel for the brand as a whole. We created brand guidelines that accounted for new digital, print, and packaging standards. The refreshed look 
of the brand served to unify product categories,

Small choices, big achievements

We took an atomized approach with Frontline, tackling big problems through small choices. The success of their website relaunch has led to additional work within the Boehringer Ingelheim family of brands. Boehringer Ingelheim partnered with us to launch two new websites for their Nexgard and Heartgard products. The sites, built on Drupal, use a flexible, modular approach that will allow administrators to easily manage content now and in the future.

Built with


Acquia Foundation Partner

Learn More




Browse more work

Let's chat

What are you working on? Tell us all about it.

337 Elizabeth St NE, Suite E,
Atlanta, GA 30307
(404) 800-4984
Get directions