Frontline is one of the best known pet healthcare brands on the planet: a household staple for dog and cat owners around the globe. But in 2017, their digital presence was lagging behind. They needed a global creative strategy and CMS implementation that not only elevated their brand but supported their veterinary and pet store partnerships. That’s when they turned to FortyFour.
In order to support a global brand, the new Frontline site had to be developed on a flexible platform that allows for a wide variation in content. We designed a library of modules that could be tailored to meet unique regulations as well as cultural differences around the world. This modular system ensures brand cohesion on a global scale.
Now Frontline has a website that accounts for regional variance without diluting the core brand. While we’re continuing to launch more than 40 country-specific sites, we’re also adding e-commerce capabilities to the platform this year.
The design choices we made with Frontline’s streamlined website led to a more cohesive look and feel for the brand as a whole. We created brand guidelines that accounted for new digital, print, and packaging standards. The refreshed look of the brand served to unify product categories,
We took an atomized approach with Frontline, tackling big problems through small choices. The success of their website relaunch has led to additional work within the Boehringer Ingelheim family of brands. Boehringer Ingelheim partnered with us to launch two new websites for their Nexgard and Heartgard products. The sites, built on Drupal, use a flexible, modular approach that will allow administrators to easily manage content now and in the future.